The FDAImports.com exhibited last week and weekend at the 2011 Natural Products Expo in Baltimore, MD.  Expo East, put on by New Hope Natural Media, is the east coast’s largest gathering of organic manufacturers, producers and importers, drawing thousands of attendees and exhibitors each year.  At the Expo, FDAImports.com unveiled a fake product called “Live Forever Juice,” intended to raise awareness and interest in FDA labeling requirements.  Live Forever Juice burst on the scene and was one of the most talked about booths at the expo.  Below are 2 videos of the project and some of Mr. England’s feedback and comments on the expo and the Live Forever Juice project.

“We wanted to make a connection with food manufacturers and importers and generate interest in something that is often on the back-burner for many companies.  The Live Forever Juice project is a way to  get noticed and have some fun but also to communicate just how complex and maze-like FDA regulations really are.  We’ve had lots of positive feedback on the project and I know it’s hitting home with industry professionals.” - Ben England

 Virtual Tour of the Live Forever Juice Booth at Expo East

Interview with Ben England About Expo East and the Live Forever Juice Project

For more information about the Live Forever Juice project please visit http://www.liveforeverjuice.com

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